Psychology of Design

Psychology of design

Week 11 – Learning Portfolio item 1 – Q3

As human beings we are all naturally structured the same way with arms, head etc but our personal preferences are totally unique to our psychology i.e favourite colour. We are not all joined by a single idea. It is this type of psychology that makes us independent.

Companies tend to base their designs on a universally appreciated design elements. However, if these products are designed to match someone’s personal preferences then ( Kontouris in Burgoine , 2010 ) said that we shouldn’t have to think about good design, we should  know it from recognition. Good design should influence the way we feel about a product.

As we all differ; we individually separate what we prefer in a design and what we don’t.  A design may be attractive to me that may not to others.  A specific design will never be universally appreciated .This a consequence of individual personalities and thought.

Reference List

Burgoine, L. (2010)  The Psychology of Design. Neoskomos. Retrieved from http://www.neoskosmos.com/news/en/design-Helen-Kontouris-HACCI


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