Performance Load

Performance Load

Week 11 – Learning Portfolio Item 1 – Q1

“Information in working memory lasts only around ten seconds” (What is cognitive load?) n.d) Cognitive load reduces the mental workload because performance decreases when the task is split between the textual and displayed information, which increases the cognitive load. (Johnson, A. Proctor, W. R. 2004. p. 252) Cognitive load has a direct effect on the amount of the information that is taken in because the working memory only holds a limited amount of information. Cognitive Load can be managed through general learning strategies. (Cognitive Load theory of Multimedia Learning (Sweller) n.d) said that Learner goals are important because they determine the cognitive pattern. The Learnability of a design should be easy enough to use immediately which reduces the mental ability to work out how a device functions. Too much information on the use of a device will directly affect the manner in which information is synthesized in working memory (Sweller, 2003).

Kinematic load is the degree of physical activity needed to complete a task.  Good design should be able to successfully reduce the amount of kinematic load on an individual.  The lack of kinematic load is also attractive, it can make a design more appealing and overall easier to use.

Reference List

What is Cognitive Load? (n.d). Retrieved from

Cognitive Load Theory of Multimedia Learning (Sweller). (n.d) Retrieved from

Johnson, A. Proctor, W. (2004). Attention: Theory and Practice. Michigan, United States: Sage Publications.

Paas, F. Renkl, A. Sweller, J. (2003) Cognitive Load Theory: A Special Issue of Educational Psychologist. New Jersey, United States: Lawrence Erlbaum Associates inc.


Psychology of Design

Psychology of design

Week 11 – Learning Portfolio item 1 – Q3

As human beings we are all naturally structured the same way with arms, head etc but our personal preferences are totally unique to our psychology i.e favourite colour. We are not all joined by a single idea. It is this type of psychology that makes us independent.

Companies tend to base their designs on a universally appreciated design elements. However, if these products are designed to match someone’s personal preferences then ( Kontouris in Burgoine , 2010 ) said that we shouldn’t have to think about good design, we should  know it from recognition. Good design should influence the way we feel about a product.

As we all differ; we individually separate what we prefer in a design and what we don’t.  A design may be attractive to me that may not to others.  A specific design will never be universally appreciated .This a consequence of individual personalities and thought.

Reference List

Burgoine, L. (2010)  The Psychology of Design. Neoskomos. Retrieved from